Creating Groundbreaking Architectural Visualization in Real-Time

Real-time visualization software like Twinmotion is revolutionizing the way architects and designers create, making it possible to generate high-quality images and/or VR videos in seconds. At the rate the technology has been developing, it’s likely real-time software will be an instrumental part of the construction and design process.

Read on to learn more about how top architectural and development companies are already using real-time to improve their process and create innovative designs.

One of the world’s best-known architectural firms, Zaha Hadid Architects (ZHA) is also among the most innovative. The firm was established by the late legendary architect Zaha Hadid, known as the ‘Queen of the Curve’ for her iconic futuristic buildings of materials like steel, concrete, and glass, characterized by their impressive curves and geometric shapes.

ZHA has long incorporated VR visualization using Unreal Engine throughout its design process. Now, it has also started using fast real-time tool Twinmotion to quickly iterate on ideas and communicate them to stakeholders.


Aerometrex is one of the companies at the forefront of smart city development. It specializes in aerial imaging and mapping, creating 3D models of urban areas that are used in the development of digital twins and smart city applications.

The firm has been putting real-time architectural visualization tool Twinmotion through its paces, creating a 3D model of Adelaide and the area surrounding it—around 1000 sq km—using photogrammetry data captured via fixed-wing aircrafts and helicopters.


Kohn Pedersen Fox Associates (KPF) is an international design firm known for large-scale architectural projects. Their work includes the world’s tallest towers and largest airports, as well as innovative master plans and smart cities.

KPF’s designs come in a variety of beautiful and inventive forms, with the dual goals of inspiring the community and mitigating their lifecycle impact on environmental resources. Designing a large structure is an iterative process, and KPF finds that Twinmotion helps them share information with stakeholders easily for a truly collaborative design process.


Easily produce high-quality images, panoramas, and standard or 360° VR videos in seconds! For architecture, construction, urban planning, and landscaping professionals, Twinmotion combines an intuitive icon-driven interface with the power of Unreal Engine.

Try Twinmotion for free > 

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