AFEELA 1 Theme Design Challenge: Presented by Sony Honda Mobility
Co-Creating the Future of Mobility & Experience
Sony Honda Mobility’s AFEELA 1 redefines the relationship between people and mobility through innovation.
Now, Sony Honda Mobility invites artists worldwide to join the challenge for a chance to have their creative vision selected as one of the next in-car themes — exploring emotion, design, and imagination within next-generation mobility experiences.
Create work that captures feelings of motion, connection, and progress – and help shape how mobility feels, looks, and inspires.
$60,000 USD in Prizes
Sony Honda Mobility will award $10,000 USD to the winner of each challenge category.
Winning entries may be licensed by Sony Honda Mobility for production AFEELA 1* and showcased at CES, a global event where technology and creativity come together.
*Please visit the challenge page and review the challenge rules, to learn more.
Enter Now
Choose a theme. Capture emotion.
Categories:
Joy – Celebrating a feeling of motion that sparks happiness.
Serene – Transforming drive into peaceful retreat.
Nostalgia – Evoking emotional warmth through vintage cues, iconic design language, or cultural callbacks.
Inspire – Symbol of progress, personal growth, and imagination.
Playful – Playground for creativity and joyful expression.
Festive – Capturing spirit of shared moments and cultural energy.
Challenge Host & Judges
Host: David Baylis
3D artist and automotive designer David Baylis will host the challenge, sharing tips and feedback to help you refine your submission and push your creative vision further.
Judges
A panel of designers and creative leads from Sony Honda Mobility will review entries and select the winners. They’ll be looking for standout creativity and work that truly captures the AFEELA spirit.
Daisuke Ishii – Senior General Manager of Design & Brand Strategy, Sony Honda Mobility
Hidehiro Komatsu – Deputy General Manager of Design & Brand Strategy, Sony Honda Mobility
J Thongnop – Senior Director of Marketing, Sony Honda Mobility of America
Deadlines
The challenge begins on November 6, 2025 and ends on December 4, 2025. Winners will be announced the week of December 15, 2025.
For more information on the challenge deliverables, deadlines and how to enter, visit the challenge page.
