Trojan Horse was a Unicorn: The Power of Reinvention

In just one week, the Tribe will gather again except this time it will be in a new home, and a new country—Malta, in a 13th century castle! Trojan Horse was a Unicorn began in 2013 to bring world’s entertainment industry to Troia to expose local artists to greater opportunities and grow the local industry. From local beginnings, it has expanded to become the solution for artists worldwide who are looking for opportunity, inspiration and community. There are other events that have great speakers, and take place in wonderful places, but THU is the only event that welcomes you to The Tribe—an art family and support network that spans the globe and will improve both your craft and your life.

The power of reinvention

André Luis, co-founder of THU, has a vision for The Tribe that extends well beyond the event that happens in September. As an attendee since 2015, I return home from THU every year on a high having spent a whole week with hundreds of remarkable artists discussing art and life. However, like clockwork in the weeks following the event, André will reach out for feedback and explain in detail what didn’t go well and what has to be improved. It’s always hard for me to hear the criticism (from the guy who runs it no less) as the things that set THU apart from any other art event for me so thoroughly outweigh any small problems that I struggle to find fault. But, this is what makes THU so special each and every year. André has continuously built, deconstructed, and rebuilt the event based on the experience of attendees, speakers, and partners. This striving to present a better event every year creates more pressure for the organizers and expectation from The Tribe, but what is remarkable is that these reinventions always make the event better.

The main event: THU 2018

THU 2018 changes go beyond the new home (Malta) with T-Sides technology talks, mentorships with your favourite artists, and the largest game/film recruitment event in Europe with the ArtStation Recruitment Fair. As with every THU, the lineup of speakers is unmatched. Titans of the game, film and entertainment industry will share their wisdom on stage at the Malta Conference Centre, and throughout the week at Fort St. Elmo where they will mingle with attendees. The speakers include: Alex Alvarez, Alexander Mankowsky, Andrea Blasich, Andrew Maximov, Bobby Beck, Cory Loftis, Cynthia Sheppard, David Bleich, Donna Smith, Dylan Cole, Ed Hooks, Frank Tzeng, Geoffrey Baumann, Gerald Parel, Giovanni Nakpil, Goro Fujita, Hal Hickel, Hyunjin Kim, Iain McCaig, Ian Spriggs, Ilkka Paananen, Jeremy Mann, Joe Madureira, Jorge Gutiérrez, Josh Scherr, Karl Kopinski, Karla Ortiz, Kelly Port, Kevin Dart, Kim Jung Gi, Leslie Ekker, Matthew E. Butler, Max Howard, Nadezda, Neville Spiteri, Phil Hale, Rafael Grassetti, Remi Marcelli, Rodrigo Blaas, Ryan Lang, Sabine Engelhardt, Scot Stafford, Shannan Burkley, Shannon Tindle, Tomasz Opasinski, Tomohiro Hasegawa, Victor Hugo, Viktor Kalvachev, Virginie Bourdin, and Yuki Matsuzawa.


The ArtStation Recruitment Fair

For the last three years ArtStation has partnered with THU to host the top game and film studios at the main event to recruit its best and brightest artists. ArtStation and THU were both founded on the idea of creating opportunities for artists to understand and find their place in the industry, and we’re proud of how it has grown each year with numerous artist success stories. This year’s event will see the Recruitment Fair become the number one recruiting event for Europe with an amazing lineup including: Riot Games, LEGO, Netflix, CD PROJEKT RED, Naughty Dog, Axis, Massive Entertainment, Creative Assembly, Ubisoft Blue Byte, Outfit7, Ilion Animation Studios, Ubisoft Mobile, Skydance, Ubisoft Abu Dhabi, UNGA, Illumination, King, MyTona, Housemarque, Yggdrasil Gaming, Studio Gobo, La Tribu, Walt Disney Animation Studios, Supercell, and OPM.

Tuning in

As with previous events you won’t miss out completely if you can’t get to Malta. More than 11 hours of the event will be streamed live, so visit ArtStation Magazine on September 25th-29th for details.

About the author

Daniel is the Industry Manager for ArtStation.