IHazToys—The Art of Collectibles

Jon Troy Nickel and Layna Lazar talk about their startup, IHazToys, and how they’ve pursued their passion for collectibles to produce unique figures in collaboration with fellow artists. They also dive into their workflow, hardware and software setup (Wacom Cintiqs, Pixologic ZBrush, Luxion Keyshot and Autodesk Maya), and their outreach platform (Twitch) which has allowed them to build their business from a simple idea—making collectibles the way they want to make them.

Wacom Cintiq



Twitch—Jon Troy

Special thanks to Vanessa Patea and Ruth Korver for their amazing camera work.

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About the author

Daniel is the Industry Manager for ArtStation.